Samsung 837 is home to the best technology in the world, delivering an experience that goes beyond the device. Perfectly positioned in the heart of the Meatpacking District in Manhattan, consumers are able to enjoy concerts, screenings, immersive experiences and more. 


The larger-than-life screen (like, three stories larger-than-life) is surrounded by stadium seating and it’s where it all happens. The space also includes a 4D VR Theater, VR Tunnel, a Samsung Connected Living space and much more, enabling the 837 to elevate events to the next level. 


We created all marketing, day-of and creative strategy for each of the events that came into the space. Each event that came into the space had a unique opportunity to utilize VR, 4D & Augmented Reality & beacon technology like never before. 

As a way to increase awareness and drive traffic to Samsung 837, a go-to cultural and experiential hub in Meatpacking, New York City, we created a simple design system that could function across static, animated and interactive signage.

Design System

Using the building's iconic twisted window facades as our graphic foundation, viewers are able to look through and take a peek at what's happening inside Samsung 837. 


This system carried over into marketing efforts, a new website and overall look and feel for the space.