Trifecta Studios partnered with Motive and Spinifex Group to produce the “Get Hyped for Halftime” Pepsi Campaign at Superbowl Central. Two large shipping containers on hydraulics were converted to create a unique experience for football fans. Thousands of attendees lined up to get their photo taken in a custom GIF booth, that mimicked running through the tunnel out on to the field, and received prizes from two twitter vending machines. While waiting on line guests could play an interactive “Kick the Hype” game on the big LED screen using their mobile devices.