To help launch Zico’s new packaging and announce their 2016 Olympic Partnership with US Soccer Athlete, Ali Krieger, Trifecta Studios partnered with the brand to create a high-impact press event. Highlighting Zico’s messaging “What’s Inside is Everything,” attendees were invited to clear their mind with an art therapy activity. After their watercolor painting was completed, a calligrapher penned an inspiring message that was framed as a special take-away for each guest.